A predictable way to start conversations with people who should already know you. I build these systems for clients and I run one for my own business, which is where most of what follows was learned.
Almost every failed campaign I have been asked to fix has the same cause. The list was wrong.
Not the copy, not the sending tool, the list. Sending a good message to people who were never going to buy produces nothing except a damaged domain.
The second cause is fake personalisation. Everyone can now spot a merge field dressed up as a compliment. It reads worse than sending nothing.
Narrow enough that you could name twenty companies off the top of your head.
Sourced and verified. Quality over volume, every time.
Short, specific, human. Personalisation only where it is genuinely true.
Domains, inboxes and sending limits, so you land rather than bounce.
Weekly, measured to replies and booked meetings.
Meetings, not volume
The list, the message, and what counts as a good meeting. All three get settled before a single sequence goes out.
Talk it through →We define who actually buys, narrowly enough that the list is small and obviously right. Then we build it from real sources rather than buying a database, and verify it before anything is sent.
The sequence is short and written like a person wrote it. LinkedIn and email together, because the same name appearing twice is what creates recognition. Everything is measured to booked meetings. Open rates are a vanity metric and I will not report them as if they were results.
Every line here is real scope. If something is not listed, ask and I will tell you straight whether it is included.
Narrow enough that you could name twenty target companies from memory.
Built from real sources and checked before anything is sent. Quality over volume.
Short, specific and human. Written in your voice and approved by you.
Separate domains, warmed inboxes and sensible limits so you land rather than bounce.
Run together, because the same name appearing twice is what creates recognition.
Replies, positive replies and booked meetings. Not open rates.
Yes, when the list is right and the message reads like a person wrote it. What no longer works is volume without either of those.
Not if it is set up properly. We send from separate domains, warm them, and keep volumes within limits. Anyone who ignores that will burn your main domain.
Replies, positive replies and booked meetings. Open rates have become close to meaningless and I will not present them as a result.
Yes, and you approve them. They go out in your voice, so you should be comfortable reading every line aloud.
One call, no deck. If it is not the right service for you I will say which one is.
Book a call