Team session, Mumbai
The classroom, YNOV Lyon
Long-form essays, frameworks and lessons from working with founders across India, the US, the UK, France, UAE and Canada. New piece every two weeks.
Team session, Mumbai
The classroom, YNOV Lyon
What the role is, what a fractional CMO actually does, what it costs in India, and how to know if you need one.
The real cost difference, pros, cons, and the decision test for Indian and NRI entrepreneurs in 2026.
The step-by-step, the roles, and the rituals that make a remote crew ship every week.
Platforms, communities, and the cross-border playbook for Indian business owners abroad in 2026.
The channels, trust signals, and messaging that actually work for Gujarati-owned businesses in 2026.
A culture-aware strategy that respects values and community trust while growing your brand online.
The honest, non-hyped view of where AI moves the numbers, and exactly where to start in 2026.
A field guide. When the model fits, what it looks like, what to avoid, and how to know it's working.
Lessons from running a 50-person team across France, India and Canada. Rituals, tools, mistakes.
For quiet experts who deserve to be seen but don't want to sound like everyone else.
Twelve things I've learned running paid media across six countries. What I'd change starting over.
A field note from five years working both sides. What translates, what doesn't, what surprises both markets.
I send one essay every other week. No spam, no upsells, just notes from the work.
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