You do not need another agency pitching you a retainer. You need one senior person who owns the marketing outcome, sits in your business, and is accountable for the number at the end of the quarter.
Most founder-run businesses reach a point where marketing stops being a task and starts being a function.
You have a website, some social, maybe an agency running ads. What you do not have is anyone senior deciding what the brand stands for, which channels deserve budget, and what to stop doing.
A full-time CMO in India costs a serious salary before you count equity, and most businesses at this stage cannot justify it. Hiring another junior marketer does not solve it either, because the problem is not execution capacity, it is judgement.
A fractional CMO is the middle path. You get the senior brain for a few days a month, on a retainer you can actually plan around, and the execution comes from a crew you do not have to employ.
Two weeks reading the business, the numbers and the market. You get a plain document, not a deck.
What you stand for, who you are for, and the words the whole team can repeat.
A quarterly plan with owners and dates. Reviewed monthly, not filed away.
My crew runs the work. Design, content, ads, SEO, web. No headcount on your side.
One monthly review a board would accept. What worked, what did not, what changes.
How it actually runs
Not a deck and a monthly call. I am in your Slack, in the numbers, and in the room with whoever is doing the work.
Book a discovery call →I start by reading the business rather than the marketing. Where revenue comes from today, what it costs to get it, which customers repeat, and which parts of the funnel are guesswork. That usually takes two weeks and it usually changes the plan you thought you wanted.
From there I own the quarterly roadmap: positioning, pricing narrative, channel mix, the content calendar, and the reporting rhythm. I run the weekly call with your team. When something is not working I am the one who says so, with the numbers on screen.
Every line here is real scope. If something is not listed, ask and I will tell you straight whether it is included.
Where revenue comes from, what it costs to acquire, and the three things holding growth back. Plain language, no deck.
What you stand for, who you are for, the proof, and the words your whole team uses.
Channels, campaigns, owners and dates. Reviewed monthly and changed when the numbers say so.
I sit in your marketing call. Decisions get made in it rather than after it.
Design, content, video, ads, SEO and web from my team, briefed by me, without you hiring anyone.
One document your investors or your family would accept. Spend, return, what changed, what next.
A virtual CMO owns the marketing strategy and the outcome without being a full-time employee. In practice that means setting positioning, deciding channel mix and budget, directing whoever executes, and reporting on results. I sit in your weekly calls and I am accountable for the quarter, not for a list of deliverables.
An agency executes a brief. A fractional CMO writes the brief and decides whether it should exist. I often end up managing agencies rather than replacing them.
Engagements are usually a set number of days per month plus the weekly call. The exact shape depends on whether you already have a team to direct or need my crew to do the work as well.
Yes. I am based in Lyon and my team spans Mumbai, Lyon, Paris and Toronto, which covers most of the working day between India and North America.
The audit, the positioning work, and a roadmap you sign off. You should be able to see a difference in how decisions get made before you see a difference in the numbers.
One call, no deck. If it is not the right service for you I will say which one is.
Book a call