MANAN MEHTA

Teaching * YNOV Campus, Lyon

I teach marketing for a living.

Alongside client work, I teach Search Engine Marketing and Social Ads to Masters students at YNOV Lyon, and run AI in marketing and personal branding sessions for founder teams. Everything comes from campaigns that shipped the week before.

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2programs at YNOV Lyon
100+students each year
4subjects, taught from live work
Guest session, on the mic
Why I teach

The best way to sharpen an operator's brain is to explain it to a room

I run marketing for founders all week. Then I stand in front of Masters students at YNOV Lyon and have to defend every framework I use, in plain language, to people who ask why. It makes the client work better, and it makes the teaching real.

Nothing I teach comes from a textbook. Campaign budgets, ad accounts, keyword sheets, landing pages, the students see the same screens my clients see.

What is actually in a session
  • A live ad account on screen, not a screenshot of one.
  • Real keyword sheets and real landing pages from the week before.
  • Budgets, bids and the reporting that tells you the truth.
  • Students build a campaign plan and then defend it out loud.
What I teach

Four subjects, taught from live work

Search Engine Marketing

M1 and M2 modules at YNOV Lyon. Search intent, keyword strategy, Google Ads, landing pages, and the reporting that tells you the truth. Students run real campaign simulations.

Social Ads

Meta and LinkedIn advertising from first principles: creative that stops thumbs, audiences that convert, budgets that scale. Built on campaigns my team runs every day.

AI in Marketing

How founders and marketers actually use AI: content systems, automation, research, and the workflows we build at AI Crew. Not theory, the exact stack.

Personal Branding

How a founder becomes the brand: positioning, content, LinkedIn, and the story that makes people call you. The same playbook I use for my own clients and myself.

The rooms

A classroom in Lyon, and guest sessions in India

Most weeks it is a Masters room at YNOV Campus in Lyon. A few times a year it is a stage in India for a founder community. Two very different rooms, the same material.

Most weeks

A room that asks why

Masters students at YNOV Campus, Lyon. They have the same campaigns open on their laptops that my clients have open on theirs.

Bring this to your team →
YNOV Campus, Lyon
Manan Mehta and three Masters students beside a whiteboard in room 304 at YNOV Campus, Lyon
Last class of the semester, room 304, YNOV Campus, Lyon
Manan Mehta with five students in a classroom at YNOV Campus, Lyon
With the class, YNOV Campus, Lyon
A working session with a team
For companies and schools

Bring the classroom to your team

I run half-day and full-day workshops for founder teams and marketing departments: SEM foundations, social ads, AI workflows, or a working session on your actual funnel.

Schools, universities and founder communities: I guest lecture in English and French, in person around Lyon, on stage in India a few times a year, and remote everywhere else.

Invite me to teach

Want this energy inside your business every week?

That's the Virtual CMO engagement. Same person, same whiteboard, your numbers.

See what a Virtual CMO does